The pioneering spirit has always been at the heart of Winnebago. From its first revolutionary campers nearly 70 years ago, to game-changing vehicles like the EKKO and Revel, and innovative technologies like Winnebago ConnectTM that elevate the user experience in products such as the View/Navion, Winnebago’s legacy is rooted in innovation.
Embodying that spirit means not only honoring Winnebago’s rich past but forging new roads to explore. Mark Nevils, senior manager of brand strategy and product marketing, is living that legacy every day, championing the products, stories and experiences that resonate far beyond the journey and stay with you long after the road ends.
Mark brings together the best of what he’s learned over two decades in brand storytelling, creative strategy and product marketing to help Winnebago find new ways to reach outdoor enthusiasts and bring its products to life.
Fueling adventure through storytelling
Mark grew up in St. Louis, studied journalism and strategic communications at the University of Missouri and received his MBA from Drake University. Since then, he has been helping classic American companies like Maytag, Polaris, Indian Motorcycle and now Winnebago find compelling ways to showcase their products and make them come alive for customers.
When you ask Mark what motivates him in his role, he’ll tell you there are four driving forces at play: helping to serve and protect a classic American brand, working with the brand’s world-class marketing team, using storytelling to connect Winnebago’s products with people and the impact that Winnebago has on the people who enjoy its RVs. He is energized by the difference we can make on our customers and their families, and says adventure, family bonding, healing and discovery are at the heart of everything we do at Winnebago.
A brand in motion
Mark explains that the Winnebago development team spends time camping with customers, learning their lifestyles and specific scenarios to gain insights they can apply to design. He and his team receive the culmination of product development and engineering, then help author the story. “I love watching our team play part psychologist, part strategist—people at Winnebago have a knack for truly understanding our customers’ needs, desires and even their unspoken dreams,” Mark says. “Our goal is to apply this deep empathy to build bridges between our products and our customers, ensuring that every message isn't just heard but felt in a meaningful way.”
A job like that needs a team up for the challenge, and Mark is inspired by his colleagues every day, some of whom enjoy a long history with the brand. “It’s fascinating to walk the halls in Forest City and see people who have worked at Winnebago for decades and even multiple generations before and after them,” he says. “It’s another poignant reason our team is so committed to protecting this special place and our collective future.”
Winnebago is embracing a period of self-reflection, transformation and resurgence as it builds on its heritage as an American icon and launches the next generation of game-changing RVs, like the Sunflyer, 2026 RV News Class C RV of the Year. “Our humble mandate is to secure the next 67 years by building on the grit, ingenuity and hardworking Midwestern DNA that got us here in the first place,” Mark says. “We are committed to listening more, serving with passion, innovating thoughtfully and delivering affordable, high-quality products faster than ever.”
For Mark, heritage and innovation are inseparable: “We like to say we ‘live the legacy’ in everything we do, meaning it’s not just a reverent nod to the past, but a daily commitment to embrace that same pioneering spirit with every task we take on, big or small.”
Meeting the moment
Mark knows well that consumer expectations for RVs are evolving just like they do for the cars we drive and the technology we carry in our pockets.
“We plan to engage a new generation of customers with the power of our brand, then delight them with our own standard of product quality and innovation, proving why we believe when you buy from us it’s not just an RV – it’s a Winnebago,” he says. “We’re so much more than an RV company – with our family culture and the most vibrant owner community on the planet, you’re instantly part of something bigger.
It’s a story that Mark believes has a place for everyone. “We want our brand and community to be welcoming to people of all cultures, ethnicities and walks of life,” he says. “We believe time spent outdoors is priceless and the life experiences waiting to be discovered should be for everyone.”