2023 ESG Report
Corporate responsibility lays the groundwork for Winnebago Industries’ sustainable business growth and long-term profitability. Our commitment to Be Great, Outdoors runs through our company and is integral to how we live our culture and create extraordinary experiences for our customers. Since publishing our first Corporate Responsibility Report five years ago, we have integrated ESG into our enterprise business strategy, embraced our responsibility as a company and demonstrated progress across our ESG priorities. Our cross-functional, enterprise-wide Corporate Responsibility Advisory Team drives our ESG strategy, goals and performance, while helping our organization engage with stakeholders, foster an inclusive culture, manage risk and anticipate change.
We want the outdoors to continue being a place to find health, happiness and connection, so we hold close the imperative to protect and preserve our environment for future generations.

Message from Leadership | Progress Against Our Goals | Our Approach to ESG | Progress Highlights |  Download Report | Report Archive

Message from Michael Happe and Stacy Bogart

"Through the hard work, dedication, and innovation of team members across our family of premium brands including Winnebago, Grand Design, Chris-Craft, Newmar, and Barletta, we are pleased to continue to make meaningful progress toward our ambitious environmental and social goals."


Michael Happe, President and CEO of Winnebago industries

Progress Against Our Goals

Winnebago Industries is a signatory of the United Nations (UN) Global Compact and has aligned our corporate responsibility priorities with the UN's Sustainable Development Goals (SDGs).

Goal: Waste Reduction

Target: Achieve a Zero Waste to landfill target of 90% diversion of waste from landfills by 2030 

Goal: GHG Emissions Reduction 

Target: Reduce absolute GHG emissions by at least 50% 

Key Updates: We have continued our membership with the Business Ambition for 1.5°C campaign, aimed at achieving Net Zero Carbon by 2050. 

Goal: Water Reduction

Target: Reduce freshwater use by 30% by 2030

Goal: Product Stewardship

Target: Build a lifecycle assessment process to address upstream and downstream  environmental impacts for our product lines 
Key Updates: 
  • We built on the pioneering development of our all-electric specialty vehicles and eRV2 concept vehicle with the introduction of Chris-Craft’s first zero-emission, all-electric concept boat
  • Our acquisition of Lithionics, a premier lithium-ion battery solutions provider, affirms our commitment to more diverse battery solutions that enhance energy efficiency in our products. 
  • Our new Advanced Technology Innovation Center in Minnesota will focus on incubating and prototyping new technology applications across a wide range of feature categories, including alternative energy management and autonomy. 

Progress: Sustainable Energy

Key Updates: Barletta Boats recently added a third solar installation atop its new facility, bringing their solar array energy production to nearly 1,500,000 kWh and reducing CO2 emission by approximately 1,300 metric tons in 2023. 

Progress: Partnerships 

Key Updates: Winnebago Industries to extend partnership with the National Park Foundation to support historically excluded communities - Winnebago Industries ( 

Progress: Restoration

Key Updates: Winnebago Industries and The Nature Conservancy Announce Strategic Partnership to Invest in Conservation Restoration - Winnebago Industries ( 

Partnership with The Nature Conservancy – focused on reforestation in our headquarters home state of Minnesota and Blue Carbon Initiative wetlands restoration in Florida, home to Chris-Craft and Lithionics

Progress: Community

Since we began tracking volunteer hours in 2019, employees volunteer hours have increased from 2,000 hours to more than 15,000 hours of volunteer time in support of local hometown communities. 

Progress: Safety 

Key Updates: We conducted our first enterprise-wide Safety Day campaign in September 2023 to promote and enhance our safety culture. 

Progress: Representation internally to match our demographics 

Key Updates: We have increased board gender and racial diversity from 14% women and no directors of color in 2015 to 30% women and 20% directors of color in 2023. 

Our approach to ESG

Through a process that included stakeholder engagement, alignment with our business strategy and an analysis of the external landscape, we identified ESG priorities to guide our business as stewards of our shared outdoor spaces, maintain focus on keeping our employees and customers safe, and grow as trusted leader in outdoor lifestyle solutions.




Waste Reduction      

GHG Emissions Reduction

Water Reduction

Product Stewardship

Product and Customer Safety

Employee Experience

Inclusion, Diversity, Equity and Action


Ethics and Integrity

Supply Chain

Governing Compliance

Cyber Security

Governing Corporate Responsibility

Board Diversity

Progress Highlights

At Winnebago Industries, we understand our goals will constantly be evolving and changing. While we have achieved some great progress in our corporate responsibilities, outlined below, we will continue to evaluate and asses our impact on the world.

Corporate Responsibility Timeline